Claudia helps people unlock their potential and push beyond perceived limits through mindset and habit coaching. Combining behavioural science with practical strategies, she empowers lasting, meaningful change that transforms health, performance, and well-being.
Claudia is a qualified behavioural scientist and Jay Shetty Certified Life Coach who blends real-world experience with proven, science-backed frameworks to help people get unstuck and achieve their goals. She partners with leaders and teams to transform ways of working, shape thriving cultures, and lead with impact. With a career spanning business strategy, executive leadership, marketing, PR, communications, and change management, Claudia helps clients navigate complexity with clarity, confidence, and purpose.
Life Journey so far
Claudia’s path is rooted in both purpose and strategy. She began her professional journey in social work and behavioural therapy, supporting children with cognitive disabilities – an experience that deepened her empathy and fuelled her commitment to unlocking human potential. Over time, she discovered the power of communications and behavioural science as tools to humanise systems, drive meaningful change, and foster authentic connection.
Claudia’s career has taken her from executive leadership to marketing, PR, communications, and change management, alongside deep expertise in the Microsoft ecosystem helping organisations work smarter and more effectively. She is the founder of You.PurposeBuilt, a coaching program designed to help individuals identify what’s holding them back and create a clear path toward becoming the healthiest, most empowered version of themselves.
Outside of her professional achievements, Claudia has navigated her own seasons of transformation while raising two daughters – experiences that reinforced her belief that leadership is as much about self-awareness and purpose as it is about strategy. Today, she brings this depth of lived experience to her coaching, helping leaders and individuals align vision with human behaviour principles to create measurable and sustainable change.
Coaching with Claudia focuses on
- Helping individuals identify and shift self-limiting beliefs
- Building discipline and acting independently of motivation
- Setting realistic, achievable goals
- Creating and sustaining positive habits while breaking free from negative ones
- Equipping individuals with practical, evidence-based tactics to reach their goals
Who this is for
Individuals and organisations committed to building healthier, more resilient teams by strengthening mindset, cultivate discipline, and embedding sustainable habits that elevate performance and wellbeing.